$10.00
Brands in History is a unique look at historical figures through a marketing lens. The author evaluates selected icons of history and reviews them based on a simple, basic brand evaluation to uncover why specific individuals remain in our collective psyche.
Description
Brands In History is history like you’ve never read it. Even the casual reader will be entertained while informed. Revealed are the fascinating attributes of groups such as the Spartans, the Samurai, the Red Tails, and the Flying Tigers. Particular attention is also given to individuals like Caesar, Cleopatra, Churchill, Patton, and Joan of Arc. These are stars in our collective memories, illustrating just how sophisticated some of our ancestors were when it came to branding themselves, and highlighting the deep marketing heritage that evolved well before the concept of ad or PR agencies. BIH Series (September 22, 2016), 166 pages. ISBN-13: 978-1537796598
Additional information
| Weight | 8.5 oz |
|---|---|
| Dimensions | 6.14 × 0.38 × 9.21 in |
